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I don’t write a lot about the inner workings of travel blogging, but today I want to talk about the travel blogging “lifestyle,” the facts and the misconceptions and the dirty truth about whether you should start a travel blog. It’s kind of an addendum to July’s post on lessons I’ve learned from travel blogging.
Whether or not to start a travel blog is a very different question from whether or not you should travel. Obviously, I think everyone should travel- that’s why I started this blog. What I’ve found though, is that the unintended effect of writing about my life and travels is that it sometimes falsely portrays travel blogging itself as something to aspire to. While I love my job, I wouldn’t recommend it to anyone in terms of hours, work load or salary.
So I thought I would set the record straight about whether you should start a travel blog.
First the bad news:
It’s Not Going to Fund Your Travels
If I had a dollar for every time someone told me they wanted to start a travel blog to fund their travels… I’d have enough money to fund my own travels. This seems to be a really popular idea, particularly among people I meet in hostels: that you can just plan a trip, construct a blog and watch the cash roll in.
It took me almost a year to make my first dollar- and this was a year when I wasn’t actually traveling at all, I was living off a full-time salary and planning my trip. My second year was funded mostly by the savings from the job. Now, in my third and fourth years, I’m getting by, but it can be tough sometimes- and I’m not even traveling full time right now.
Nobody, absolutely nobody on earth, is getting rich travel blogging. Even those considered success stories in the industry are only getting by (and they also aren’t making their money from blogging: more on this late). This will change I think, it’s still very early in the game, but as things stand now you’d probably make better money waitressing.
It’s A Lot of Work
The problem with travel blogging is that it’s a crowded industry: there’s essentially no barrier for entry, but to actually become successful is a long hard slow slog. This surprises a lot of people. At first, it seems glamorous to travel while you work, but then you remember it also means you have to work while you travel. Long hours spent inside when you could be at the beach or out sightseeing or partying it up.
It’s about more than just writing too. Administrative junk, design, SEO, ad sales, social media, photo editing, these are all things I deal with that keep me from both travel and writing. Some of it is fun and some of it is dead tedious, but it all requires a lot of commitment on a daily basis.
Success is a Relative Term
There are no top bloggers, not really. There are just people who are better at guessing what to do next. None of us really know what we’re doing, how we fit into the industry, or how to best make money. There’s no plateau of success: only a steady upward climb.
Here’s the big secret about most people who make a living travel blogging: they don’t. Almost everyone (okay not all, but the majority) who makes significant money in this industry does more than just blog. They sell e-books or courses, they consult, do public speaking. I personally spend a lot of my time freelancing for other publications that have nothing to do with this blog.
What I’m saying is: don’t go into travel blogging for the money.
It’s not all bad news though. There are a lot of great things about why you should start a travel blog as well.
Most of the Rewards Aren’t Monetary
It’s kind of crap pay, but travel blogging has some EXCELLENT job perks. It’s the kind of job where one day you’re sweating in a sweltering hostel dorm and the next you’re drinking cocktails on the top of a ski slope- it’s weird and unpredictable and exciting. There are free trips (not vacations- they usually require more work than being home… but they are often amazing nonetheless). There are cool people (I love the travel blog community so much I’m marrying into it). There’s a real feeling of ecstatic achievement every time you reach a new milestone.
Blogging Puts Things in Perspective
For me, writing is a reward in itself. When I sit down to document a place, it helps me to process and understand my experiences. Every photograph I take and every observation I write down helps make my trip a little more real. It’s gotten to the point I wouldn’t know how to travel without blogging about it. Maybe that’s actually not a great thing…
It’s Challenging- and Fun!
Most of all though, I just really love the challenges and creativity that comes with being self-employed. Sure it means I work harder, for less steady money, and that I’m kind of mean to myself sometimes. But it also means I get to pursue projects that interest me, come up with crazy ideas and put them into action and write all freaking day long (okay sometimes I hate that bit-particularly when I’m up against a deadline, but mostly I love it).
Those are the main reasons I keep pushing on, despite everything else. I love my job- I get excited when I wake up in the mornings. Not everyone can say that, and I know how truly fortunate I am.
I’m not writing all of this to be discouraging. It really bugs me when successful bloggers try to put off newbies like they are afraid of the competition. I just think people should know what they’re getting into before they head off on “permanent vacation” and start a travel blog.
To sum up: Don’t go into blogging for the money, be patient, work ridiculously hard, enjoy the non-monetary bonuses, and savor each little success. Or: blog because you love it, not for a free ride, because there are a lot easier ways to make a quick buck.